International Growth & UK Market Development
Cornflower Consulting is a specialist in international growth support for creative industries, with extensive government and trade experience, and deep networks.
We turn strategy into real partnerships and growth.
We understand creative industries and the public sector systems that support them.
We build long term relationships, not just transactions.
We stay involved from early strategy right through to delivery.
Who We Are
Cornflower Consulting supports creatives, businesses, and institutions navigating and establishing themselves in the UK market, helping them connect, grow, and deliver meaningful initiatives.
With nearly two decades of experience across creative industries and international trade, we are based in London, and work across the UK and internationally. We combine strategic insight with practical, on-the-ground delivery. Since 2018, our work has focused on supporting Canadian creative businesses entering the UK — we look forward to sharing this knowledge with organisations and creatives from any country seeking to establish themselves in this market.
How We Work
We are on the ground with you.
Our approach is grassroots and relational; we work closely with individuals, groups, and organisations to turn strategy into action, connect the right people, and help projects succeed.
Engagements are flexible and tailored to your needs, whether short-term advisory, embedded project leadership, or programme design and delivery.
We are UK-based, with strong experience and networks across Canada, the US, Mexico, and Europe.
Types of Projects
We have experience working with:
Creative businesses entering or expanding in the UK, providing practical support with partnerships, trade initiatives, and sector navigation
Public bodies and trade organisations delivering international programmes and trade missions
Higher education and cultural institutions seeking partnerships and engagement with the creative industries
Funders and sector organisations designing and delivering initiatives that connect creative talent with opportunities
We can work directly with individual creatives and artists, offering hands-on guidance and practical support in navigating partnerships, international opportunities, and sector networks
Our engagement formats can include:
Project-based consulting with defined outcomes
Interim or fractional leadership embedded within initiatives
Strategic advisory retainers with a focus on delivery
Programme design and execution partnerships
Our Expertise
International Market Development
UK market entry and expansion strategy
Growth planning and strategic positioning
Opportunity mapping and sector analysis
Cross-border partnership development
Creative Industries & Trade
We provide hands-on support across a broad range of creative sectors, including:
Film, TV, and screen
Music (live performance and publishing)
Performing arts
Fashion & design
Visual and applied arts
Publishing
Heritage and museums
Services We Offer
Market entry strategy
Partnership development; strategic introductions
Trade missions and international delegations
Co-production and showcase initiatives
Industry ecosystem engagement
Public-sector and stakeholder navigation
Ongoing advisory support
Founder’s Note
Cornflower Consulting was born from a moment of unexpected change and profound joy.
After 19 years in international trade and investment, largely supporting supporting creative industries, the Government of Canada sunset its creative industries programme.
The work itself did not disappear; creative businesses and the artists behind them continue to come to the UK seeking meaningful partnerships, visibility, and growth.
At the same time, my husband and I welcomed our long-awaited son — a moment that prompted reflection and a new direction.
I realised my passion lies in supporting creative work itself — ideas, talent, and collaboration — not just facilitating transactions.
Today, I work independently with organisations and creatives navigating international partnerships, opportunities, and growth in the UK.
Cornflower Consulting is built on that foundation: creative, collaborative, and commercially grounded — delivered with experience and care.
—Allison Goodings
Let’s Connect!
If you are exploring international growth, UK market expansion, or cross-border partnership development — for your organisation or creative initiative — please get in touch to start a conversation.